The following are displayed on reports.
- Install
This page provides transition of installs and aggregated daily unique installs.
- DAU
This page provides transition of active users. (HAU / DAU / WAU / MAU)
- Retention
This page provides transition of persistence rate and number of users who have installed the app. (Max 90 days)
- Revenue
This page provides transition of sales and sales only from users who made a first payment.
- Sales Per Product
This page provides transition of sales per product and accumulated sales amount.
- First Purchase
This page provides transition of first purchase rate and first purchase users number on the length of time that has elapsed since the install. (Max 90 days)
- Paying Users
This page provides transition of number of paying users and purchase cases.
- ARPU
This page provides transition of ARPU.
- ARPPU
This page provides transition of ARPPU.
- LTV
This page provides transition of purchase average rate on the length of time that has elapsed since the install. (Max 90 days)
- Events
This page provides transition of event count and number of users who have reached the events.
- Spend
This page provides transition of spend count and number of users who have spent.
- ROASThis page provides ROAS of each campaign for specified period. ROAS for the specified install/sales periods will be calculated by entering costs.
- FQ
This page provides ratio of app launch frequency and transition of that in 7 days or 30 days period.
- Data Export
On this page, measured values in accordance with specified conditions can be output to files to analyze for details.